BEL-AIRArtboard 1@2x.png
ROLES TEMPLATEArtboard 4@2x.png
 

The Bel-Air is a luxury concept hotel ideally suited for Los Angeles. The design pays homage to Ettore Sotsass, one of the masters of post-modern design, as well as the palate and attitude of David Hockney’s pool series. The overall design combines a dizzying amount of different patterns, shapes, and textures, however each space and each graphic element, manage to find equilibrium in the chaos through a restricted and relaxed pastel colour palate. Each of the pieces designed echo an environmental element; for example, when overlapped, the menus for the various dining spaces match the giant marble slabs used in the lobby as well as the geometric murals in the guest suites. The Bel-Air aims to not just be a hotel, but a design destination for both locals and travelers who want to be transported out of the monotony of daily life and into another time.

 
 Logo with custom typeface

Logo with custom typeface

 Preliminary drawings

Preliminary drawings

 Interior rendering of the hotel lobby showing the reception desk

Interior rendering of the hotel lobby showing the reception desk

 Buissiness cards

Buissiness cards

 Interior rendering of the hotel lobby seating area

Interior rendering of the hotel lobby seating area

 Rendered furniture layout plan of the front lobby

Rendered furniture layout plan of the front lobby

 Branded print collateral

Branded print collateral

 Interior rendering of elevator lobby

Interior rendering of elevator lobby

 Rendered furniture layout plan of the back lobby bar

Rendered furniture layout plan of the back lobby bar

 Food and drink menus

Food and drink menus

lobby10 2016-06-07 14213500000.jpg
IMG_0788.jpg
IMG_0872.jpg
 Seating in the casual dining lounge

Seating in the casual dining lounge

IMG_0877.jpg
IMG_0886.jpg
 Seating in the casual dining lounge

Seating in the casual dining lounge

 Food and drink menus

Food and drink menus

 Rendered furniture layout plans of the casual dining lounge

Rendered furniture layout plans of the casual dining lounge

 Custom Typeface

Custom Typeface

 Room key with envelope

Room key with envelope

 Back of the letterhead

Back of the letterhead

 Rendered furniture layout plan of the general guest suite

Rendered furniture layout plan of the general guest suite

 Interior rendering of the general guest suite

Interior rendering of the general guest suite

 Interior rendering of the general guest suite

Interior rendering of the general guest suite

guest room2 2 2016-05-24 18462700000.jpg
 Letterhead

Letterhead