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Adit is an excavation and mineral research company that needed a small but consistent branding collateral package as well as an interior for their new corporate headquarters. Inspired by user manuals and advertising packages from the early days of computing technology, the overall aesthetic is an exercise in revealing strength through restraint. For the graphic collateral a severely confined colour palate of black, white, and turquoise was used amongst geometrically balanced layouts. The logo is simply the name of the company in large bold block letters, while the accompanying graphic element is a rectangle that holds the exact same dimensions as the text. The intersecting turquoise bar provides a simple visual metaphor to the meaning of the company name; a horizontal entrance to a mine. The image of the crystal has been photographed in a way that echoes the research process done in the lab, while also providing a natural texture that juxtaposes the stringent design. The interior follows a similar direction taking cues from the dark cavernous environment of a mine. Dark grey paint and natural materials such as terrazzo and black marble are seen throughout, while back lit onyx brings pops of colour into the space. Light woods have been employed on the floors and millwork to brighten and warm the industrial office space where natural light spills in through massive skylights.

 
Preliminary sketches

Preliminary sketches

Back of the envelope

Back of the envelope

Interior rendering of the front reception

Interior rendering of the front reception

Envelope with die-cut flap

Envelope with die-cut flap

Interior rendering of the general work area

Interior rendering of the general work area

Envelope with letter

Envelope with letter

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Business cards 

Business cards 

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Detail of the letterhead

Detail of the letterhead

Back of the letterhead

Back of the letterhead

Interior rendering of the conference room

Interior rendering of the conference room

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Letterhead

Letterhead